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What does the Data HealthScore mean?

The Current Data HealthScore is a grade applied to your most recent Contact Data HealthScan. The Data HealthScore takes into account critical data elements such as email deliverability, email hygiene, phone connectability, record uniqueness, and completeness of your data sets' field values. The Data HealthScore ranges from 1 to 5. The qualitative values of each score can be described with the following key:

  • 1 - Risky
  • 2 - Unreliable
  • 3 - Questionable
  • 4 - Functional
  • 5 - Optimal
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