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What does the Data Insights tab show me?

  • Email Analysis: this will show a breakdown of your emails classified by our email quality ratings: excellent, good, fair, poor, very poor, email threat risk, email not provided, and indeterminate. To determine the ratings of your emails submitted for a Contact Data HealthScan, we compare your data to our full database. We do not test your individual emails for deliverability as part of the Contact Data HealthScan, but that is a service we offer through our Contact Optimizer product.
  • Email Type: shows a percentage of which emails are either business, consumer, generic or unknown.
  • Match Rate
    • Companies – the percentage showing how many records D&B can match to on the Company Level
    • Contacts – the percentage showing how many records D&B can match to on the Contact Level

 

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