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What does the Enrich and Append tab on the Company Optimizer report tell me?

The “View with Optimizer” is a toggle which you can flip on or off to see how much of each field we can append and enrich. It can be used to understand how Company Optimizer can add value to your customer data-set.

The light blue is the original data that was provided before any matching or enriching. Dark blue is where your company data has something different from what Dun & Bradstreet has (eg. company address). This will give you an opportunity to fine tune your data as some company information may need to be updated. Lastly, green is where we are able to provide data in a field you had a blank or no information provided.

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