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What do the 5 descriptor fields tell me?

  • Market Opportunity: assuming 100% conversion and assuming average deal size for this group is consistent, this is your dollar opportunity of a given profile.
  • Prospect Companies: this is how many new DUNS numbers we have in our database that also fall into this profile.
  • Average Deal: the average dollar amount each company within that profile has spent with you.
  • Customers: the number of accounts from your provided data file fall into that profile.
  • that
  • Market Share: the percentage of your current customers that make up this profile.
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